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Marketing and Metaverse

Marketing and Metaverse: a chance for brands?

The most searched word of the moment? “Metaverse”: with 677,000 results on Google, the hashtag #Metaverse is used extensively on Instagram, with over 60,000 posts and tweeted more than 500 times per hour. By now it seems clear that the … Read More

ar in newspaper

Give new life to your Newspaper using AR

You can give new life to your Newspapers with AR. Since we all saw the first film of Harry Potter, back in 2001, we all imagined how it could have been to have the first page of our favorite newspaper … Read More

AR marketing

Augmented Reality in Marketing and AR use cases

Industry experts have long known that Augmented Reality is a powerful marketing tool, while in more recent times the Pokémon Go boom has made everyone understand the huge business impact of the technology. There have been many businesses that have ridden the wave exploiting PokeStop … Read More

Augmented Reality table radio made with AR-media

Experience this vintage table radio in AR for free!

After developing a successful method for moulding plywood in the early 1940s, Charles and Ray Eames employed the acquired know-how to create a wide range of products – including radio cabinets. By 1952, roughly 200,000 radios with cabinets designed by … Read More

Mobile and Wearable AR, where is the market going?

AR Smart Glass: why we still have to wait for mass adoption?

The smart glass market was valued at USD 3.89 billion in 2020 and is expected to reach USD 7.96 billion by 2026, at a CAGR of 12.66% over the forecast period 2021 – 2026 (Source: Mordor Intelligence) Punctually every year … Read More

AR-media Stereoscopy Google Cardboard

Releasing the AR-media Immersive Mode

As we disclosed a few weeks ago, our development team has been working hard to implement a new visualization mode for every experience enjoyed using the AR-media Player, the Immersive Mode, an AR feature to be used in combination with … Read More

Runners Magazine Correre offers AR to its Italian readers

Runners’ Magazine “Correre” offers AR to its Italian readers

We discussed the importance of Augmented Reality in Publishing several times, stressing the attention on the shift in preferences towards digital content from the readers worldwide, however we never cease to be amazed when a new product joins the AR … Read More

Il Nuovo Calcio, the first sports magazine in Italy to embrace AR

Il Nuovo Calcio, the first sports magazine in Italy to embrace AR

Starting from issue #336 of February 2021, the Italian sports magazine “Il Nuovo Calcio” embraces AR in order to offer additional content in conjunction with the printed magazine. To celebrate the magazine’s 30th anniversary, the editorial board decided to release … Read More

Augmented Reality app for Magazines

How Publishers can use Augmented Reality to upgrade their business

The publishing industry has undergone a massive transformation in the last decade, with mobile and portable devices opening the door to digital content that wasn’t as easily and freely available before. E-books, online magazines and other multimedia content now abund … Read More

Photographer shooting with his camera with a female model

What Photographers can do with Augmented Reality

With the AR/VR market set to touch almost 19 billion dollar in sales in 2020, including hardware and software, it is now clear that is increasingly and rapidly becoming a mass market, collecting the interest of consumers and professionals from … Read More

Man using smartphone in a train station

Augmented Reality in the Rail Industry: Benefits and Use Cases

Augmented and Virtual Reality technologies are proving their impressive potential in the Rail Industry, providing a strategic leverage to the digital transformation of this vertical. It is no mystery that AR and VR can support a wide range of industrial … Read More

mixed reality catalog google cardboard

MSC presents the first Mixed Reality catalog

Last year MSC Cruises, supported by Axed Group in collaboration with Inglobe Technologies, Onemore and D2B, created the first mixed reality catalog for sale of cruises through the travel agency channel. The experience consisted of displaying 360° photos and videos relative … Read More

Augmented Reality for publishing on magazine with 3D dinosaur

Mondadori embraces Inglobe’s Augmented Reality for its best-selling magazine

On december the 20th 2016 issue #291 of Focus was released on newsstands, the historical magazine published by Mondadori which explores topical themes such as science, innovation, behavior and culture, which is also the most read magazine in Italy.The novelty is that starting from this issue, … Read More