As we disclosed a few weeks ago, our development team has been working hard to implement a new visualization mode for every experience enjoyed using the AR-media Player, the Immersive Mode, an AR feature to be used in combination with … Read More
Augmented Reality in Marketing
Augmented Reality solutions can help companies and Marketing professionals improve the way they deliver creative and multimedia projects by making the entire process more engaging. Contents can be brought to life and made interacting, allowing the users not only to visualize them, but to live a true immersive experience.
The most recent research comparing content by channel has proven that Augmented Reality in Marketing is 2.5 times more engaging than traditional channels like TV, Radio and Print media. These findings offer Marketing professionals a unique opportunity to rebalance their communication channels in a more entertaining way.
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AR in Retail
“optimARes” is an application that allows to interact with virtual models of airplane seats in the physical space using AR. When turning the camera to a target image, you can simulate the setup of the seat and interact with it.
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Latest Augmented Reality Marketing News
We discussed the importance of Augmented Reality in Publishing several times, stressing the attention on the shift in preferences towards digital content from the readers worldwide, however we never cease to be amazed when a new product joins the AR … Read More
Starting from issue #336 of February 2021, the Italian sports magazine “Il Nuovo Calcio” embraces AR in order to offer additional content in conjunction with the printed magazine. To celebrate the magazine’s 30th anniversary, the editorial board decided to release … Read More