After developing a successful method for moulding plywood in the early 1940s, Charles and Ray Eames employed the acquired know-how to create a wide range of products – including radio cabinets. By 1952, roughly 200,000 radios with cabinets designed by … Read More
Augmented Reality in Marketing
Marketing
Augmented Reality solutions can help companies and Marketing professionals improve the way they deliver creative and multimedia projects by making the entire process more engaging. Contents can be brought to life and made interacting, allowing the users not only to visualize them, but to live a true immersive experience.
The most recent research comparing content by channel has proven that Augmented Reality in Marketing is 2.5 times more engaging than traditional channels like TV, Radio and Print media. These findings offer Marketing professionals a unique opportunity to rebalance their communication channels in a more entertaining way.
Featured Project
Our Marketing & Expertise
Our expertise in this vertical derives from several projects delivered in this area, alongisde with contributions to the community including White Papers, Case Studies and the like.
AR in Retail
Physical stores are no longer the only sales channels, as eCommerce and other hybrid channels emerged in between physical and online stores. Take a look at the opportunities offered by Augmented Reality in retail.
Immersive Catalog
An immersive catalog is the best way to give your customers a grasp of what they will experience by buying your product and this is exactly what we did to support this MSC Cruises.
Product Configurator
“optimARes” is an application that allows to interact with virtual models of airplane seats in the physical space using AR. When turning the camera to a target image, you can simulate the setup of the seat and interact with it.
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Latest Augmented Reality Marketing News
AR Smart Glass: why we still have to wait for mass adoption?
The smart glass market was valued at USD 3.89 billion in 2020 and is expected to reach USD 7.96 billion by 2026, at a CAGR of 12.66% over the forecast period 2021 – 2026 (Source: Mordor Intelligence) Punctually every year … Read More
Releasing the AR-media Immersive Mode
As we disclosed a few weeks ago, our development team has been working hard to implement a new visualization mode for every experience enjoyed using the AR-media Player, the Immersive Mode, an AR feature to be used in combination with … Read More