Augmented Reality in Marketing

Marketing

Augmented Reality solutions can help companies and Marketing professionals improve the way they deliver creative and multimedia projects by making the entire process more engaging. Contents can be brought to life and made interacting, allowing the users not only to visualize them, but to live a true immersive experience.

The most recent research comparing content by channel has proven that Augmented Reality in Marketing is 2.5 times more engaging than traditional channels like TV, Radio and Print media. These findings offer Marketing professionals a unique opportunity to rebalance their communication channels in a more entertaining way.

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Our Marketing & Expertise

Our expertise in this vertical derives from several projects delivered in this area, alongisde with contributions to the community including White Papers, Case Studies and the like.

AR in Retail

Physical stores are no longer the only sales channels, as eCommerce and other hybrid channels emerged in between physical and online stores. Take a look at the opportunities offered by Augmented Reality in retail.

Immersive Catalog

An immersive catalog is the best way to give your customers a grasp of what they will experience by buying your product and this is exactly what we did to support this MSC Cruises.

Product Configurator

“optimARes” is an application that allows to interact with virtual models of airplane seats in the physical space using AR. When turning the camera to a target image, you can simulate the setup of the seat and interact with it.

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Latest Augmented Reality Marketing News

AR-media Stereoscopy Google Cardboard

Releasing the AR-media Immersive Mode

As we disclosed a few weeks ago, our development team has been working hard to implement a new visualization mode for every experience enjoyed using the AR-media Player, the Immersive Mode, an AR feature to be used in combination with … Read More

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Runners Magazine Correre offers AR to its Italian readers

Runners’ Magazine “Correre” offers AR to its Italian readers

We discussed the importance of Augmented Reality in Publishing several times, stressing the attention on the shift in preferences towards digital content from the readers worldwide, however we never cease to be amazed when a new product joins the AR … Read More

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Il Nuovo Calcio, the first sports magazine in Italy to embrace AR

Il Nuovo Calcio, the first sports magazine in Italy to embrace AR

Starting from issue #336 of February 2021, the Italian sports magazine “Il Nuovo Calcio” embraces AR in order to offer additional content in conjunction with the printed magazine. To celebrate the magazine’s 30th anniversary, the editorial board decided to release … Read More

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