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Augmented Reality in Marketing

Marketing & Publishing

Augmented Reality offers Marketers and Publishers an engaging way to present multimedia contents to customers and readers, by completely renewing the way people interact with objects and paper products like books, magazines and catalogs.

The most recent research comparing content by channel has proven that Augmented Reality in Marketing is 2.5 times more engaging than traditional channels like TV, Radio and Print media. These findings offer Marketing and Publishing professionals a unique opportunity to rebalance their communication channels in a more entertaining way.

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Our Marketing & Publishing Expertise

Our expertise in this vertical derives from several projects delivered in this area, alongisde with contributions to the community including White Papers, Case Studies and the like.

Focus Magazine

Mondadori, one of the largest publishers in Italy, decided to introduce Augmented Reality content to improve the reading experience of their best selling product, the popular science magazine Focus.

Immersive Catalog

An immersive catalog is the best way to give your customers a grasp of what they will experience by buying your product and this is exactly what we did to support this MSC Cruises.

AR in Publishing

Read this in-depth Analysis provided by Inglobe Technologies and discover how print products can keep competing with digital products by renewing their value proposition for the readers.

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Latest Augmented Reality Marketing News

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Augmented Reality in the Rail Industry: Benefits and Use Cases

Augmented and Virtual Reality technologies are proving their impressive potential in the Rail Industry, providing a strategic leverage to the digital transformation of this vertical. It is no mystery that AR and VR can support a wide range of industrial … Read More

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The Liquid Book: a new business model for the educational publishing sector

Clearly, the “Italian way” toward digital transformation has proven bumpy to say the least, and when the execution of certain activities has been rocked by force majeure events, we paid a hefty price to the lack of a long-term vision. … Read More

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Switching the geAR in Education

For those who have kids in school age, the last couple of months have been quite a revelation.Used to kiss them goodbye in the morning and see them again only many hours later, whatever happened all day long inside the classroom … Read More

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