Marketing
Augmented Reality solutions can help companies and Marketing professionals improve the way they deliver creative and multimedia projects by making the entire process more engaging. Contents can be brought to life and made interacting, allowing the users not only to visualize them, but to live a true immersive experience.
The most recent research comparing content by channel has proven that Augmented Reality in Marketing is 2.5 times more engaging than traditional channels like TV, Radio and Print media. These findings offer Marketing professionals a unique opportunity to rebalance their communication channels in a more entertaining way.
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“optimARes” is an application that allows to interact with virtual models of airplane seats in the physical space using AR. When turning the camera to a target image, you can simulate the setup of the seat and interact with it.