Starting from issue #336 of February 2021, the Italian sports magazine “Il Nuovo Calcio” embraces AR in order to offer additional content in conjunction with the printed magazine. To celebrate the magazine’s 30th anniversary, the editorial board decided to release … Read More
Augmented Reality in Marketing
Marketing & Publishing
Augmented Reality offers Marketers and Publishers an engaging way to present multimedia contents to customers and readers, by completely renewing the way people interact with objects and paper products like books, magazines and catalogs.
The most recent research comparing content by channel has proven that Augmented Reality in Marketing is 2.5 times more engaging than traditional channels like TV, Radio and Print media. These findings offer Marketing and Publishing professionals a unique opportunity to rebalance their communication channels in a more entertaining way.
Our Marketing & Publishing Expertise
AR in Publishing
Read this in-depth Analysis provided by Inglobe Technologies and discover how print products can keep competing with digital products by renewing their value proposition for the readers.
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Latest Augmented Reality Marketing News
The publishing industry has undergone a massive transformation in the last decade, with mobile and portable devices opening the door to digital content that wasn’t as easily and freely available before. E-books, online magazines and other multimedia content now abund … Read More
With the AR/VR market set to touch almost 19 billion dollar in sales in 2020, including hardware and software, it is now clear that is increasingly and rapidly becoming a mass market, collecting the interest of consumers and professionals from … Read More