Industry experts have long known that Augmented Reality is a powerful marketing tool, while in more recent times the Pokémon Go boom has made everyone understand the huge business impact of the technology. There have been many businesses that have ridden the wave exploiting PokeStop … Read More
Augmented Reality in Marketing
Augmented Reality solutions can help companies and Marketing professionals improve the way they deliver creative and multimedia projects by making the entire process more engaging. Contents can be brought to life and made interacting, allowing the users not only to visualize them, but to live a true immersive experience.
The most recent research comparing content by channel has proven that Augmented Reality in Marketing is 2.5 times more engaging than traditional channels like TV, Radio and Print media. These findings offer Marketing professionals a unique opportunity to rebalance their communication channels in a more entertaining way.
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AR in Retail
“optimARes” is an application that allows to interact with virtual models of airplane seats in the physical space using AR. When turning the camera to a target image, you can simulate the setup of the seat and interact with it.
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Latest Augmented Reality Marketing News
After developing a successful method for moulding plywood in the early 1940s, Charles and Ray Eames employed the acquired know-how to create a wide range of products – including radio cabinets. By 1952, roughly 200,000 radios with cabinets designed by … Read More
The smart glass market was valued at USD 3.89 billion in 2020 and is expected to reach USD 7.96 billion by 2026, at a CAGR of 12.66% over the forecast period 2021 – 2026 (Source: Mordor Intelligence) Punctually every year … Read More