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AR-media Stereoscopy Google Cardboard

Releasing the AR-media Immersive Mode

As we disclosed a few weeks ago, our development team has been working hard to implement a new visualization mode for every experience enjoyed using the AR-media Player, the Immersive Mode, an AR feature to be used in combination with … Read More

AR visualization of Infrastructures and Bridges in Civil Engineering

AR visualization of Infrastructures and Bridges in Civil Engineering

Civil Engineering, Assets Management and any other discipline that requires dealing with physical infrastructure -be it a bridge, a road or a skyscraper-  goes through complex workflows from idea to disposal. These require dedicated tools and software for effective management … Read More

AR to boost Distance Learning effectiveness

AR to boost Distance Learning effectiveness

By distance learning we mean a style of learning where teachers and students are physically separated, hence the teaching is not done in a classroom, but a set of technologies is used to ensure activities are carried on regularly and … Read More

Inglobe joins the Human Brain Project to create the next generation of bio-inspired Industrial Robots

Inglobe joins the Human Brain Project to create the next generation of bio-inspired Industrial Robots

We are glad to announce that Inglobe Technologies has joined the Human Brain Project to create a new generation of intelligent bio-inspired industrial robots. Together with its partners, the National Research Council of Italy (CNR) and the spinoff AI2Life, Inglobe … Read More

Runners Magazine Correre offers AR to its Italian readers

Runners’ Magazine “Correre” offers AR to its Italian readers

We discussed the importance of Augmented Reality in Publishing several times, stressing the attention on the shift in preferences towards digital content from the readers worldwide, however we never cease to be amazed when a new product joins the AR … Read More

AR-media Plugin for Autodesk 3ds Max about to be released

AR-media Plugin for Autodesk 3ds Max released

When the new generation of the AR-media platform was launched, we announced some major changes to the authoring workflow, including the way the AR-media plugins work within this new release. In particular the authoring of Augmented Reality projects has been … Read More

Steroscopic binocular visualization AR VR smartphone Cardboard

An Immersive AR/VR mode is coming soon to AR-media

Since the launch of the new generation of the AR-media platform last November, our team has been working hard to add more features and address the needs of entire groups of AR Creators, from Publishers to Architects, from Marketers to … Read More

Aumented Reality for Architecture Use Cases

Aumented Reality for Architecture – Use Cases in 2021

Since the advent of Augmented Reality, one of the categories to most embrace this new technology has been that of architects and designers. The reason is quite simple, these professionals were already accustomed to design 3D projects and to deal … Read More

Il Nuovo Calcio, the first sports magazine in Italy to embrace AR

Il Nuovo Calcio, the first sports magazine in Italy to embrace AR

Starting from issue #336 of February 2021, the Italian sports magazine “Il Nuovo Calcio” embraces AR in order to offer additional content in conjunction with the printed magazine. To celebrate the magazine’s 30th anniversary, the editorial board decided to release … Read More

Circo Maximo Experience

Circo Maximo Experience wins the Global Remarkable Award as the Best Innovative Venue 2020

2020 will certainly be remembered for a long time as the “annus horribilis” for Culture and Tourism worldwide. The ongoing pandemic has profoundly impacted on this sector due to the limitations on travel, lockdowns and social distancing measures. Almost all … Read More

Augmented Reality app for Magazines

How Publishers can use Augmented Reality to upgrade their business

The publishing industry has undergone a massive transformation in the last decade, with mobile and portable devices opening the door to digital content that wasn’t as easily and freely available before. E-books, online magazines and other multimedia content now abund … Read More

Augmented Reality 2021 trends and predictions

Augmented Reality 2021 trends and predictions

For so many of us 2020 has been a year out of the ordinary for so many reasons, both personal and professional. We changed so much our lifestyle and coped with risks and dangers never encountered before, and we all … Read More

Augmented Reality Interior Design with smartphone

Interacting with multiple objects in AR-media

In the recent weeks we released the long waited new version of the AR-media platform, a new generation Augmented Reality software targeted to end users, usually without coding skills, who need a quick and effective tool to create AR projects … Read More

Photographer shooting with his camera with a female model

What Photographers can do with Augmented Reality

With the AR/VR market set to touch almost 19 billion dollar in sales in 2020, including hardware and software, it is now clear that is increasingly and rapidly becoming a mass market, collecting the interest of consumers and professionals from … Read More

BIM Manager visualizing Augmented Reality project of a building

Getting started with Augmented Reality as a BIM Manager

Building Information Modeling (BIM) has made the entire building lifecycle management much more efficient thanks to an effective and practical approach to handling project information regarding planning, building, maintenance and disposal. This methodology is widely supported by a large number … Read More

AR-media Plugins and Platform on laptop, tablet,smartphone and VR headset

Introducing the new AR-media platform & plugins

The AR-media Plugins have been our most popular product for many years, and for such a long time they provided an entry level tool for people to easily create AR projects, without ever leaving their 3D modeling software of choice. … Read More

Visualizing 3D model on laptop

Optimizing 3D models for Augmented Reality

Preparing 3D models for Augmented Reality is a crucial step in the production of a successful AR project, since many aspects will depend on it, including the smoothness of execution on mobiles devices, the graphical quality and finally the user … Read More

Worker wearing augmented reality smartglass for Safety VisionAR

Univet VisionAR, a certified Smartglass for industrial use

VisionAR is a Safety Augmented Reality smartglass developed by Univet, an Italian multinational specialized in manufacturing safety, laser and medical protective eyewear products. EyeTechLab is the Univet’s Division of the new products, including the adoption of the most disruptive technologies … Read More

Man using smartphone in a train station

Augmented Reality in the Rail Industry: Benefits and Use Cases

Augmented and Virtual Reality technologies are proving their impressive potential in the Rail Industry, providing a strategic leverage to the digital transformation of this vertical. It is no mystery that AR and VR can support a wide range of industrial … Read More