Investment in the Metaverse and the sectors most affected
In the first months of 2022, $120 billion was invested in the ‘wide field’ of the Metaverse (more than twice as much as in 2021).
Investors in the Metaverse fall into three categories: large technology companies (Meta, Microsoft, Nvidia, Apple, Alphabet), venture capitalists and brands pioneering innovative projects.
The sectors that show real interest and investment in the Metaverse are: energy (18%), automotive (17%), hi-tech (17%), tourism (15%) and entertainment (15%).
According to a McKensey survey of 3,400 people worldwide, already 59% of respondents prefer to have a digital experience as an alternative to a physical one. In particular, shopping, attending events or games, fitness, dating and education are mentioned.