An established player in the Italian tech ecosystem, throughout the years Inglobe Technologies has strengthened the position it held since pioneering immersive technologies in our technological and economic landscape.
Such firm position held in a market which is undergoing an explosive growth led us to define an ambitious corporate strategy with market and thought leadership as ultimate goal: it is indeed within this strategy that we have refocused and sharpened our brand identity.
As such, we are contextually launching the new version of our website – which organises all our activities in one place – and a new company logo with the aim of conveying effectively Inglobe Technologies’ key attributes and ambitions.
Unparalleled technical capabilities coupled with creativity and vision
Both the website’s graphics and structure as well as the new logo design convey the firm technical capabilities that represent Inglobe’s key asset in a market that is increasingly attracting new entrants.
In such a dynamic and ever-changing environment, however, such capabilities would not bear fruits without the creativity and the imagination to constantly look for new opportunities and fields of application.
Complexity, made simple
The ability to specialise per vertical markets and yet maintain a cohesive holding structure can be a differentiator in building a credible and focused value proposition.
This has been one of the crucial considerations leading to structure the new website, as well as to design a logo where different elements are encompassed within the main shape to form a unique ensemble.
Said design, with a standing-out central element and openness on the sides, also represent the ideals of inclusion and co-design: our approach to projects is systemic, open to interactions and puts the customer right at its centre.
Another important feature of Inglobe’s identity is its role of connector and network orchestrator: in delivering projects characterised by novelty, variety and complexity we pride ourselves with the ability of pulling together the best professional skills available in the market and with a proven record of successfully fulfilled project management challenges.
Finally, the red globe – an element that also resounds in our very name – state clearly both our global ambitions and our central role in an increasingly complex and crowded arena: our strategy leads to reach both market and thought leadership.
The new AR-Media platform
Not only has Inglobe Technologies always been at the forefront of Augmented Reality innovation: we have seen its mass potential way ahead of time.
So much so, that in 2008 we launched the first generation of tools to allow content creators without coding skills (architects, teachers, marketers…) to power up their work with Augmented Reality.
The massive success of this intuition – confirmed by over 50k registered users worldwide – led us to explore how to improve the tool in order to exploit the full potential of the latest mobile devices.
The exciting result is the new AR-Media Platform, which we will launch in September under a brand new logo.
We are heading toward an era where everybody will be able to create immersive contents: Inglobe Technologies is paving the road.