MSC – Business Case


Immersive Catalog

Project Goal

MSC, a leading cruise company, decided to design its first immersive catalog with the goal to help potential travelers discover how a cruise looks like, what kind of experiences they could live and how the cruise ship was organized. Axed Group involed Inglobe Technologies in the project.

How AR-media Helped

MSC delivered its Mixed Reality catalog to travel agencies, alongside a customized Google Cardboard with each printed copy. Prospects that walked in the agencies were offered the opportunity to experience the AR and VR content of the catalog other that just taking a look at the printed version.