Istituto Luce – Business Case
“Italians, Our History” is a series of publications byÂ Istituto Luce, issued to tell the hystory of Italy in an engaging manner. The publisher wanted to provide the readers exclusive and rare footage of crucial moments in the Italian history and believed Augmented Reality was the righ tool to achieve this goal.
How AR-media Helped
By using the dedicated mobile app, using their smartphones, the readers could enable additional video content by simply pointing the camera to specific pages.
Thanks to the integration of AR and VR into a publishing product, storytelling was made more interesting than ever.