Il Nuovo Calcio – Business Case
Il Nuovo CalcioÂ is an italian sports magazine targeting football professionals and athletes. The contents focus on training methods, tactical strategies and other in-depth technical content.
The goal of the project was to deliver additional multimedia content to enhance the reading experience by providing video interviews and other interactive media directly by scanning the magazine’s pages.
How AR-media Helped
AR-mediaÂ supported the editorial staff with a user-friendly tool, allowing them to create in fully authonomy the AR and VR content for their magazine.
The readers could discover additional multimedia content by simply using their smartphones and by scanning the printed pages.