Focus – Business Case
The goal of Focus, a very popular italian scienze magazine, was to improve the users’ engagement by providing access to interactive and immersive content, directly through the printed pages, in order to deliver a superior experience.
Tipically science related topics require a good amount of graphical illustrations in order to help readers really grab complex content, and that’s why AR and VR are the perfect tools to boost engagement and information retention in publishing.
How AR-media Helped
Over 300.000 readers have downloaded the mobile app and enjoyed the immersive content provided by Focus through its Augmented Reality content strategy.
The content types that users appreciated the most were animated 3D models and quizzes.