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boosting tourism with digital heritage

Boosting tourism with Digital Heritage

Pre-Pandemic values for the Travel & Tourism Industry, according to the WTTC, accounted for over 10% of the global GDP, meaning it’s still one of the most attractive activities for people worldwide, who are constantly looking for innovative and engaging … Read More

Ar in paintings

Art Galleries meet Augmented Reality

Art galleries with Augmented Reality are changing considerably, moving more and more towards the world of digitalisation, promoting a new contemporary way of experiencing and looking at art.   Art galleries are making room for the world of optical illusion and … Read More

AR and VR can make your museum a memorable experience

AR,VR and museums may seem two distant concepts, but they are perfectly synergistic since, if used in combination, can create profound and memorable experiences. The digital evolution that is affecting many areas of the economy also concerns museums. More and … Read More

mixed reality cultural heritage site

The Contribution of Mixed Reality to Cultural Heritage during the pandemic

The global health emergency caused by the Covid-19 virus, in addition to having generated a profound impact on the industrial sector of our country and in the rest of the world, has profoundly affected a sector that in Italy is worth 13% of … Read More

Tourist with AR VR headset inside the Ara Pacis in Rome

“ARA as it was”, a first of a kind Immersive Augmented Reality experience for Cultural Heritage

Immersivity is referred today as one of the most important attributes of high quality Virtual Reality experiences. Indeed, much attention has been recently devoted to technologies that enable immersivity mainly as a consequence of the widespread adoption of Virtual Reality headsets, … Read More